Crook & Marker launches OnlyCans for Valentine's Day Benefitting Muddy Paws Rescue
HAMILTON, N.J., February 1, 2021 – This Valentine’s Day, get ready to ditch the roses because spiked beverage brand Crook & Marker has teamed up with Muddy Paws Rescue to launch the ultimate thirst trap with OnlyCans, a new free web gallery featuring shirtless hunks sipping the most popular Crook & Marker hard drinks while holding adorable shelter pups. Visitors to the site are encouraged to browse irresistible Valentine’s Day greetings to share with friends, significant others, spouses or even a secret crush and help raise funds to support the NYC-based national dog rescue organization in finding loving forever homes for displaced dogs across the country. To help spread the love, Crook & Marker will make a $1 donation to Muddy Paws Rescue for every share via social media, SMS and email.
“With OnlyCans, we’re putting our own flavorful spin on the subscription-based website that recently set the internet ablaze – while raising much needed funds to help these adorable Muddy Paws Rescue puppies find loving homes,” said Daniel Goodfellow, chief marketing officer for Crook & Marker. “Now more than ever, we wanted to serve a bit of levity and fun into the world by giving people a one-stop destination to quench your thirst, raise some spirits and avoid the doghouse. Now that’s the power of puppy love!”
The OnlyCans gallery, which launched today, spotlights 10 hunks paired with rescue puppies up for adoption and tasty flavors of Crook & Marker—including its Spiked Seltzer, Spiked Lemonade and Spiked Tea varieties. Each pair has its own profile complete with interests, turn-ons and so much more. Once a user has decided on their stud and pup duo of choice, they can send one of the many video greetings or images available to that special someone. Messages range from sweet and sentimental to fun and flirty. While the gallery and share features are free, Crook & Marker is matching donations up to $10,000 and inviting visitors to join the Company to help these and other rescue dogs around the country find homes.
“Our rescue dogs don’t usually need any help making people smile—but with OnlyCans, they’re making viewers blush, too,” said Anna Lai, Marketing Director for Muddy Paws Rescue. “As we celebrate our fifth anniversary, we are grateful to Crook & Marker for partnering with us to help raise funds and awareness that will save countless lives and connect these furry heroes with their forever homes.”
To learn more about Muddy Paws Rescue and check out some good-looking dudes and great-tasting drinks, swipe right on Crook & Marker and visit: http://www.onlycans.dog/. Warning: content may cause intense feelings, quickened pulse and embarrassing declarations of love.
About Muddy Paws Rescue
Muddy Paws Rescue is a 501(c)3 nonprofit organization that partners with open-intake shelters across the U.S to place homeless dogs into loving forever homes. Since its inception in 2016, we have saved over 4,700 lives. With a dedicated team of fosters, volunteers & animal welfare advocates, Muddy Paws Rescue strives to be New York City’s leader in responsible foster-based rescue practices.
About Crook & Marker:
Who said bold flavor and better ingredients can’t go hand in hand? Crook & Marker, a new brand from the founder of Bai, is reimagining alcohol with a portfolio of USDA Organic zero-sugar beverages that are bursting with flavor and made with organic supergrain alcohol. Available nationwide in a variety of Spiked Lemonade, Spiked Tea, Spiked Coconut and Spiked & Sparkling flavors, Crook & Marker® beverages are made with BaseBrew® organic alcohol – brewed from quinoa, millet, amaranth and cassava. They are sweetened from natural sources, gluten-free, non-GMO and vegan, with 80 calories, zero carbs and 4% ABV per can.
Media Contact(s):
Crook & Marker
Adam Davis
adamdavis@crookandmarker.com
Coyne PR
Kayla Frauenheim
kfrauenheim@coynepr.com
Muddy Paws Rescue
Anna Lai
anna@muddypawsrescue.org