National Nonprofit Petco Love Invests in Muddy Paws Rescue toSave and Improve the Lives of Pets in New York City
New York, NY (March 25, 2025) – Muddy Paws Rescue is set to receive a $5,000 grant investment from national nonprofit Petco Love in support of their lifesaving work for pets in New York City.
Petco Love is a national nonprofit leading change for pets by harnessing the power of love to make communities and pet families closer, stronger, and healthier. Since its founding in 1999, Petco Love has invested nearly $410 million in adoption and other lifesaving efforts. And Petco Love helps find loving homes for pets in partnership with Petco and more than 4,000 organizations — like ours — across North America, with nearly 7 million pets adopted and counting.
“Our investment in Muddy Paws Rescue is part of more than $12M in investments recently announced by Petco Love to power local organizations across the country as part of our commitment to create a future in which no pet is unnecessarily euthanized,” said Susanne Kogut, president of Petco Love. “Our local investments are only part of our strategy to empower animal lovers to drive lifesaving change right alongside us. We launched Petco Love Lost, a free national lost and found database that uses photo-matching technology to simplify the search for lost pets.”
“This generous support from Petco Love will help Muddy Paws save the lives of 1,000 pups this year,” said Lisa Blum, development director at Muddy Paws Rescue. “We’re grateful for this lifesaving investment - which directly enables us to provide our fosters with everything they need to care for the dogs we take in from our shelter partners. Our commitment to making fostering accessible to anyone is only possible with the help from national nonprofit organizations like Petco Love!”
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About Muddy Paws Rescue
Muddy Paws Rescue is a foster-based dog rescue operating in New York City, with a mission of building and supporting a thriving pack of dog-loving humans dedicated to ending unnecessary euthanasia of companion pups. Founded in 2016, Muddy Paws has helped more than 9,000 puppies and dogs find loving homes. Partnering with open-intake shelter partners in New York and across the country - Muddy Paws works with a foster network of more than 2,000 homes, and practices a conversation-based, open adoption model to save more than 1,000 lives each year. Muddy Paws operates out of their Hell’s Kitchen-based Pack HQ - a space that centers and strengthens their #MuddyPawsPack community and lifesaving efforts. For more information, visit muddypawsrescue.org or follow them on Instagram, Tiktok, or Facebook.
About Petco Love
Petco Love is a life-changing nonprofit organization that makes communities and pet families closer, stronger, and healthier. Since our founding in 1999, we’ve empowered animal welfare organizations by investing nearly $410 million in adoption and other lifesaving efforts. We’ve helped find loving homes for nearly 7 million pets in partnership with Petco and organizations nationwide. Our love for pets drives us to lead with innovation, creating tools animal lovers need to reunite lost pets, and lead with passion, inspiring and mobilizing communities and our more than 4,000 animal welfare partners to drive lifesaving change alongside us. Is love calling you? Join us. Visit PetcoLove.org or follow us on Facebook, Instagram, X, Threads, and LinkedIn to be part of the lifesaving work we lead every day.
