Muddy Paws Rescue Appears in Puppy Bowl XVII on Feb 7
Erica (now @theteenytina) representing Team Fluff in Puppy Bowl XVII
MUDDY PAWS RESCUE APPEARS IN PUPPY BOWL XVII AIRING SUNDAY, FEBRUARY 7, 2021 ON BOTH DISCOVERY+ AND ANIMAL PLANET
- Dan Schachner Celebrates 10th Year as PUPPY BOWL Rufferee-
January 7, 2021 – Television’s cutest sports competition and the original call-to-adoption TV event, PUPPY BOWL, returns on Sunday, February 7 for the biggest, most exciting game to date, and MUDDY PAWS RESCUE is thrilled to announce we have a puppy who made the final roster in the adorable competition taking place on football’s biggest day. MUDDY PAWS RESCUE’S puppy will go paw to paw with dozens of other puppies from animal shelters across the country, to win the CHEWY “Lombarky” trophy in PUPPY BOWL’s all-new venue, a ‘stadium within a stadium’ that’s bigger and better than ever before. The 3-hour PUPPY BOWL XVII event airs on both discovery+, the definitive non-fiction, real life subscription streaming service that features a landmark partnership with Verizon that gives their customers with select plans up to 12 months of discovery+ on Verizon, and Animal Planet.
Originally a Kentucky gal, Erica, a border collie mix, joined the Muddy Paws Rescue’s New York City pack last summer, as a two month-old pup. A few days into foster care, this shy sweetheart experienced some scary seizures that left her temporarily blind. In the weeks that followed, Erica showed incredible signs of improvement and after more than a month of treatment and testing, Erica has fully recovered and is ready to compete!
PUPPY BOWL celebrates adoptable pups in all their cuteness and showcases the incredible shelters and rescues, as well as their staffers, who dedicate their lives to helping animals find their loving homes. In years past, PUPPY BOWL is 16 for 16 with the adoption rate at 100% as all puppies and kittens featured in PUPPY BOWL to date have found their forever homes with loving families. And even though this past year has been different from years past, one thing is for certain - there will be a PUPPY BOWL - and discovery+ and Animal Planet continue this annual tradition to highlight these special puppy players and kittens so that they can finally find the place they are meant to call ‘home.’
Joining the game for the 10th year in a row is America’s favorite “Rufferee,” Dan Schachner, who, after a decade, is ready to call the puppy penalties, ruffs & tumbles, and pawsome touchdowns for a game unlike any other. Award-winning animal advocate and television correspondent Jill Rappaport also returns to introduce the SUBARU OF AMERICA, INC. Pup Close and Personal segments that shine a light on some of these adorable athletes and other adoptable puppies across the country, in addition to the special Senior Spotlight stories which showcase that age is just a number with senior dogs who are ultimately puppies at heart.
As a bonus treat for this year’s PUPPY BOWL XVII, audiences will also see exciting new ‘Adoptable Pup’ segments, hosted by Dan Schachner and sponsored by CHEWY. Sprinkled throughout the program, 11 shelters from around the country will feature one of their special pups (and a few kittens during KITTY HALF-TIME!) that are all up for adoption during the game!
For more information about all shelters, rescues and organizations that participated in PUPPY BOWL XVII, Animal Planet audiences can visit Puppybowl.com/Adopt.
See Animal Planet’s full release HERE.
About Muddy Paws Rescue:
Muddy Paws Rescue is a 501(c)3 nonprofit organization that partners with open-intake shelters across the U.S to place homeless dogs into loving forever homes. Since its inception in 2016, we have saved over 4,000 lives. With a dedicated team of fosters, volunteers & animal welfare advocates, Muddy Paws Rescue strives to be New York City’s leader in responsible foster-based rescue practices.
About Animal Planet:
Animal Planet, one of Discovery, Inc.’s great global brands, is dedicated to creating high quality content with global appeal delivering on its mission to keep the childhood joy and wonder of animals alive by bringing people up close in every way. Available to 360 million homes in more than 205 countries and territories, Animal Planet combines content that explores the undeniable bonds forged between animals and humans, optimized across all screens around the world. In the U.S., Animal Planet audiences can enjoy their favorite programming anytime, anywhere through the Animal Planet Go app which features live and on-demand access. For more information, please visit www.animalplanet.com.
About Discovery:
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as discovery+, Food Network Kitchen and MotorTrend OnDemand; digital-first and social content from Group Nine Media; a landmark natural history and factual content partnership with the BBC; and a strategic alliance with PGA TOUR to create the international home of golf. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia Network, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.
Contact
Muddy Paws Rescue
Anna Lai, Marketing Director
914-984-5766
anna@muddypawsrescue.org
Smithhouse for Animal Planet:
Dustin Smith / Melissa Mesulam / Stephanie Silva
PuppyBowl@SmithhouseStrategy.com
